Do you want to feel like a “Gentleman” at Wimbledon in Summer?
Come and enjoy Aamrai
’
s
GI tagged Strawberries
and let the sweet,
succulent juice slowly transport
you to the lush green centre court
at Wimbledon, the most prestigious Tennis tournament in the world.
Did you know that the Wimbledon tennis tournament is not only
renowned for its intense matches and
storied
legends,
but also for
its unique association
with strawberries. The tradition of serving
strawberries at Wimbledon dates back to the 19th century when the
tournament first began. However its exact origins remain shrouded
in mystery. It is widely believed that the strawberries became a
popular choice
among the early spectators due to their ready
availability in the season, vibrant colours and refreshing taste,
during the summer months, when the tournament takes place. This
tradition slowly took root and eventually became an integral part
of the Wimbled
on experience.
Today, Wimbledon and strawberries have become an extraordinary
connection, evident in the sheer volume of strawberries consumed
during the tournament. Can you imagine that each year, an estimated
28,000 kilograms of strawberries are relishe
d by tennis
enthusiasts at the All England Club. These strawberries are
handpicked and delivered daily to ensure maximum freshness and
flavor, emphasizing Wimbledon’s dedication to providing a premium
experience for its attendees, much like what we strive
at Aamrai,
proving you the freshest organic strawberries from our very own
Mahabaleshwar.
Just like, The Wimbledon holds a special significance in all
professional tennis players
’
career and spectators
’
and fans
’
annual calendar, enjoying
the farm
–
fresh strawberries from
Mahabaleshwar is part of the annual ritual and tradition for the
discerning Mumbai patrons.
As the champions of yesteryears, in the open era, like
Steffi
Graph, Martina Navratilova, Venus Williams,
Björn Borg, Pete
Sampr
as and Roger Federer who have graced this court and provided
millions of their fans something to cherish and create memories of
a lifetime,
every year the tournament also starts afresh with fresh
grass courts creating new champions. Similarly, every year,
early
January marks the
onset of
the new season for the Mahabaleshwar
Strawberries and with it a moment for all the strawberry lovers to
savour and
reminisce.
In conclusion, the history of Wimbledon and strawberries is a story
of tradition, freshness, a
nd indulgence. The sight and aroma of freshly picked strawberries evoke a sense of excitement and
anticipation as they are paired with cream and
savoured by spectators at one of the world’s most prestigious sporting events.
This delicious tradition serves
as a testament to the enduring
connection between Wimbledon and the strawberries that have become
synonymous with this grand tennis spectacle.
At Aamrai, we hope that the new year and the farm
–
fresh
strawberries could evoke the sense of new beginnings, fr
esh starts
as well as sweet memories of the year gone by.